Coffee Futures Building Support
Wednesday, January 17, 2007
by Donna Heidkamp of RJO Futures
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The coffee futures tried to rally through upside resistance at
12250 yesterday and failed. The market needs to rally through the
12250 resistance level to regain upside momentum in the market. In
my opinion, it is simply just a matter of time. The long term
picture for coffee appears to be bullish if the numbers released by
the ICO are indeed accurate. The ICO is expecting global production
for the 2007-2008 crop to be 109-112 million bags with global
demand expected to be 118-120 million bags. This translates into a
production shortage of 6 - 13 million bags down the road with
increasingly tighter carryover stocks.
The long term production trend has been increasing for Brazil
over the past 20 + years. However, the 2007-2008 Brazilian crop
(starting October 1st) is expected to be in a low production cycle
year with potentially a 27% reduction in production. Considering
that Brazil holds approximately 29% of the global export market,
this reduction more than offsets expected production increases from
Viet Nam of as much as 4 million bags. According to Hightower, the
Green Coffee warehouse stocks (Brazilian coffee) are at 3.717
million bags as of January 16th. In October of 1996, the stocks
made a low of 1.26 million bags. In March 1993, stocks hit a high
of 10.045 million bags. The trend appears to be intact for tighter
stocks long term which should be supportive to the coffee
market.

Chart Copyright CQG
Recommendation: Buy coffee on a close above 12250 basis the
March coffee or on a dip near 11800. If you are interested in a
position with less risk exposure, consider a bull call spread.
Recent articles from this author
- Sideways Actions Seen in Interest Rate Markets - Thursday, May 08, 2008
- Consumer Confidence Declines, as Volatility Increases - Thursday, April 10, 2008
- Growth and Inflation Battle Continues - Friday, February 29, 2008
- Markets Continue Volatility Streak - Thursday, February 14, 2008
- Jobs Growth a Primary Concern - Friday, January 18, 2008
About the author
My interest in the futures industry stems from strong family ties to production agriculture in Hereford, Texas. After completing a bachelor's degree in Agricultural Economics at Texas Tech University in 1995, I moved to Chicago to participate in the Chicago Mercantile Exchange Agricultural Broker Training Program. The program exposed me to all facets of the futures industry, enabling me to work with experienced floor traders and develop a strong understanding of the intricacies of trading in the futures markets. Since completing the training program in 1995, I have continued to gain a well-rounded knowledge of the industry by working as an order clerk, trading desk manager, and broker for RJO Futures. In 2004, I started a branch office of RJO Futures to focus my efforts on helping clients meet their trading goals. By identifying client objectives, managing risk, and providing a carefully tailored service, I serve as a dedicated liaison on all trading floors to full-service, broker assist, and on-line clients. My commentary can also be heard regularly on CNBC TV and Bloomberg.
In order to continue to better serve my customers in an ever-evolving and dynamic industry, I also completed a M.S. degree in Financial Markets and Trading from the Illinois Institute of Technology in May of 1999.
RJO Futures is the retail division of R.J. O'Brien, one of the oldest FCMs tracing its history back to 1914.
To learn more about RJO Futures, visit rjofutures.com
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